California Olive Ranch
Founded in 1998, California Olive Ranch is a pioneer in olive cultivation and production of affordable premium extra virgin olive oil. Today, the company is the largest producer of extra virgin olive oil pressed from California-grown olives, and a mainstay in over 29,000 US grocery retailers. In order to help enable growth in its core business and reach into some new ones, California Olive Ranch partnered with Ammunition to conceive and produce an expanded brand positioning, visual identity, product line structure, and packaging system.
Through a series of working sessions with leaders at California Olive Ranch, we were able to take the company’s history of challenging convention and embracing the pioneering spirit of California, and shape it into a market-facing brand position. This positioning also served as an organizational leadership tool, helping to align the entire team with a deeply held set of motivations and values.
To bring the positioning to life, we embarked on a rebranding effort that would build on the success of the existing brand identity, while creating space for expansion into new product lines, categories and formats. We also developed a branded information design system that reduced complexity and helped shoppers make sense of a vastly larger portfolio of products.