Dear North is an Alaska Native Company creating sustainably produced food products that represent the best of what Alaska has to offer. We worked alongside the Dear North team to develop a new consumer brand that embodies the richness, abundance, and unexpected qualities of Alaska in a thoughtful and beautiful way. The brand is inspired by the purpose and cultural values of the Huna Totem Corporation, Dear North’s parent company and an organization owned by Alaska Natives with roots in Glacier Bay stretching back 10,000 years.
Alaska is one of the most stunning and arresting places in the world. Its scale and its beauty are difficult to describe. Ammunition created images, brand, and social videos designed to provoke the senses and capture the texture of Alaska in a compelling way through its people, food, traditions and environment.