Now Planting is a pure plant vegan food brand for people who aren’t necessarily vegan. We worked with the team at Curation Foods to conceptualize, design and produce the company’s new subsidiary brand and its first line of products – fresh soups designed to live alongside produce in grocery stores.
The brand name and visual identity take their inspiration from a commitment to entirely plant-based ingredients, creative flavor pairings, and the vitality of the clean eating movement. Plants are the hero here with packaging structures that show off the bright, natural colors of the soups while highlighting the dry toppings to be sprinkled on as a finishing touch.
Custom illustrations bring attention to the little things and original photography was created to tell stories about each product and the plants they are made from. Flavor and ingredient descriptions are treated as kind of poetry conveying the real purpose of Now Planting – making each bite of food a daily joy, worth celebrating and rediscovering again and again.