Laxmi

Laxmi is a purpose-driven beauty brand that unites rare, natural ingredients with transparent, responsible production and sourcing practices. Laxmi empowers entrepreneurial women in developing nations, paying a living wage for their hard work and artisanal produce to create a high-quality line of skincare products. We worked with Laxmi to develop a name, a brand strategy and identity, and a packaging system that reflect the company’s vision of deeper luxury.