FEND

FEND improves respiratory health through a new, scientifically proven practice for airway hygiene. FEND’s specially formulated micro-mist strengthens the upper airway’s ability to filter out harmful particles and helps prevent dirty air from traveling deep into the lungs.

Because effectively using FEND requires some small new behaviors, our primary goal was to shape the product in ways that are intuitively understandable, approachable, and easy to use. Influenced by conventions more typically associated with health and beauty products, FEND comes together in a compact hourglass shape that is easy to use with one hand and small enough to carry in a pocket or bag throughout the day.

FEND’s new brand strategy, packaging and visual identity reflects the clear, optimistic, and scientific nature of the company’s technology and founding team.