Eargo is a new kind of hearing device that works with earbuds that are virtually invisible. Together with the team at Eargo, we created a product and service around the earbuds that empower people with better hearing.
Hearing aids come with a lot of stigma – especially for those in their 40’s, 50’s and 60’s whose lives could be improved by wearing them. Our goal was to shape a product experience that appeals to this audience in a new way and fits into their more active lifestyles. Inspired by consumer technology rather than medical devices, we designed a portable charger that’s as discreet as Eargo earbuds, and helps to solve one of the biggest pain points when it comes to hearing aids: making sure they have enough power. The charger is also designed to be easy to handle for older adults who, in addition to hearing loss, might have reduced agility and impaired vision.
Eargo’s brand identity was created using a recording of Eargo co-founder Florent Michel saying “Eargo” as input. We used animation software to transform the recording into a modern expression of science, nature and art. As Eargo is sold direct-to-consumer, we created an out-of-box experience that makes it quick and painless to get started with the product right away.