We partner with Lyft to create in-car icons that bring a little magic to every ride. Evolutions of Lyft’s original fuzzy pink mustache, the Amp and Glowstache turned a symbol into functional products that enhance the experience of riding with Lyft for both drivers and passengers.
Drivers and passengers told Lyft that the last 50 feet of a pickup often create the biggest challenge. Amp solves this problem—it connects to the Lyft app to add functionality and instant brand recognition. Amp’s lighting can be customized to match the color passengers see in the Lyft app—a beaconing feature that makes for faster, safer pickups, especially at night. To make rides more personalized, an interior screen greets drivers by name when they start their shift, and passengers when they start their ride.
With its sculptural, pop-art feel, Glowstache was designed to maintain the brand equity of the original and beloved shaggy mustache, while progressing it be a more functional device. Compact and durable, Glowstache is simple for drivers to take on and off, and easy for customers to see at night. Packaging for Glowstache extends the fun of the product with drivers, rewarding them for being a part of Lyft.