Earnest is a merit-based lender with a different approach to personal lending and credit—the company offers loans based on customers’ achievements and potential capabilities along with their financial profile. We partnered with Earnest to take a design-led approach to a business that is changing the consumer lending experience.
Earnest’s core value proposition is to treat customers like family. We translated this into a service journey and user experience strategy that reflects the company’s hyper-personalized, objective approach to helping customers. Our priority was to figure out how to take applying for a loan—a notoriously tedious process—and turn it into an informative and useful activity for both customers and Earnest alike.