Beats Fit Pro
Ammunition worked alongside Beats to evolve the design of Beats Fit Pro into Powerbeats Fit—the first product without an ear hook to earn the Powerbeats name. The brief was clear: maintain Powerbeats’ reputation for unshakeable fit and durability, while creating a more compact, flexible form that felt effortless to wear.
As research showed that earbuds falling out was the number-one frustration for athletes, our design team set out to solve this physically and emotionally through form. The result is an industrial design defined by a new universal wingtip—a sculpted, flexible structure that locks in naturally without pressure or fatigue. Balancing a sturdy base with a softer, more elastic tip, the new wing is nearly 20 percent more pliable for all-day comfort, creating a clean, hookless silhouette that still feels unmistakably Powerbeats.
Every detail of Powerbeats Fit was refined through athlete testing to optimize stability, acoustics, and durability. The ergonomic housing accommodates custom 9.5-millimeter drivers that deliver powerful, balanced sound, while Active Noise Cancelling, Transparency mode, and Personalized Spatial Audio adapt seamlessly to context. The design protects the technology with an IPX4-rated shell that resists sweat, water, and heat—ready for real training conditions.
The charging case continues the industrial design language in miniature: smooth, geometric, and compact—17 percent smaller than the previous version—with tactile precision and a soft matte finish that complements the buds. Together they offer up to 30 hours of total battery life, with Fast Fuel quick-charge capability. Powerbeats Fit reflects the next evolution of Beats’ design ethos: bold, minimal, and performance-driven.
Services
Industrial Design
