AIGA InsideOut SF
To benefit the San Francisco chapter of the American Institute of Graphic Arts (AIGA), we created the event concept and brand identity for the non-profit’s fall fundraiser campaign. Dubbed “InsideOut SF,” the event was a curated exhibition and silent auction of original posters by some of the most influential San Francisco Bay Area and international creatives, revealing their personal impressions of San Francisco.
The brand identity for InsideOut SF included an event poster, sponsorship literature and website design. With so many noted designers creating posters for the fundraiser, the event poster itself needed to have as little design language as possible. We made the posters in chrome so that when hung around San Francisco, they reflected their surroundings, creating a new image each time.