Ferrari
Ferrari is unmatched as a symbol of the luxury high performance sports car. We were invited to discover and define ways in which smartphones could create an even deeper sense of connection and value between Ferrari automobiles and their owners. This was the first project of its kind for the venerable brand.
Through a series of experience design workshops with Ferrari executives held in the San Francisco Bay Area and Ferrari’s Maranello headquarters, we identified nearly a dozen areas where Ferrari could be of greater service to its drivers by designing relevant smartphone experiences.
Services
Strategy
User Experience
Service Design
