Polaroid
As part of an ongoing collaboration, we work with Polaroid to develop digital photography products that are helping to recapture the brand's essence and capture the smiles of a new generation.
From the Polaroid Cube, a tiny 35-mm, $99 action camera, to the Polaroid Snap, an affordable pocket-sized instant digital camera, and the Polaroid Zip, a wireless mobile printer, our work is inspired by the simplicity and spontaneity synonymous with the Polaroid brand.
The family of products has a minimal design language incorporating classic Polaroid design elements such as the identifying rainbow stripe and red shutter button, integrated with modern digital technology and manufacturing techniques to establish fresh new interpretations of the Polaroid ideal.
Services
User Experience
Naming
Service Design
Industrial Design
Packaging