Designing transport for the last-mile with Lyft

Lyft is committed to improving people’s lives with the world’s best transportation. So we were excited to work together again to design its first fleet of scooters to create a last-mile solution that’s fast, affordable and fun. With stiff competition in the e-scooter market, our goal was to design a scooter that would provide the best possible experience for Lyft riders.


Using Lyft’s signature magenta and black colors, the scooters have an iconic look that’s immediately recognizable as part of the Lyft brand riders know and trust. The design emphasizes safety and durability, with reflective, larger wheels for low light conditions. To date, Lyft scooters are available in 12 cities across the US, with more locations rolling out over the coming months.

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