Brand new Beats

Brand new Beats

Brand new Beats

Brand new Beats

As part of its longstanding collaboration with Beats, Ammunition designed three core products in the brand’s performance and portable audio lineup—Powerbeats Pro 2, Beats Solo Buds, and Beats Pill—delivering bold new products that elevate fit, function, and everyday experience.

Engineered for athletes, Powerbeats Pro 2 is the most advanced performance earbud Beats has ever created. Ammunition reimagined the form for a lighter, more secure fit, featuring a new nickel-titanium earhook and bold, athletic aesthetics. Beats-engineered features—including integrated heart rate sensors, adaptive EQ, Active Noise Cancelling, reengineered acoustic architecture, and Transparency mode—are all brought together to support high-intensity use. Powerbeats Pro 2 delivers immersive sound and clarity, setting a new benchmark for workout-focused design.

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Industrial Design

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With Beats Solo Buds, Ammunition’s design achieves miniaturization at its most refined. As the smallest Beats product to date, Solo Buds are crafted for effortless portability and exceptional comfort. Carefully sculpted nozzles, laser-cut vents, and a four-size ear tip system ensure a secure fit across a wide range of ears. Despite their compact size, the earbuds deliver high-fidelity sound through custom-built acoustic architecture and dual-layer transducers that reduce distortion. Intuitive, customizable on-ear controls and seamless device pairing across platforms reflect Beats’ continued commitment to a smooth user experience.

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For the next-generation Beats Pill, Ammunition created a confident and streamlined redesign that reestablishes the product’s iconic status in portable audio. A sculpted silhouette with an upward tilt enhances sound projection, while durable materials, an IP67 rating, and thoughtful details—like a soft-grip silicone backing and removable carry lanyard—support real-world use. The lighter, more compact form expresses approachability and precision, reinforcing the Pill’s role as the essential go-anywhere speaker.

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