Andrew Bauer
Director, Strategy

Andy guides the strategic output of the studio, working with our partners and teams to identify the most compelling user insights and market opportunities to address through new products, services, and brands. His work has spanned from fashion to pharmaceuticals including Coca-Cola,Eli Lilly, Levi Strauss and Co.,SC Johnson, Stryker Medical Devices, and The North Face.

Prior to joining Ammunition, Andy was a principal strategist at Radius Silicon Valley, Thrive, and Trend Influence / The Media Kitchen. Previously, he was the Global Insights Manager at Millicom/Tigo, a multinational telecommunications-based service provider to emerging markets across Latin America and Sub-Saharan Africa, where he focused on increasing adoption of smartphones, mobile data, and mobile financial services.

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