Sonic Boom

Sonic Boom

Sonic Boom

Sonic Boom

Beats by Dr.Dre

Beats by Dr. Dre is a line of high-performance headphones, earphones and speaker systems designed by Ammunition working with hip-hop artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine. Inspired by Dr. Dre’s frustration that “people aren’t hearing my music,” the Beats team set about creating products designed specifically to support high-quality playback of popular rock and hip-hop music, and to be worn as iconic body art.

Our work with the Beats team has had tremendous cultural impact—defining an entirely new category of high-performance audio for young people around the world. In 2013, Beats became a part of Apple, arguably one of the world’s greatest companies and certainly the most design-led company of our era.

Services

Strategy
User Experience
Brand Identity
Visual Language
Industrial Design
Packaging

Designed
around you

Just pair and play

Stay connected
to the music

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